Momentum is the power that drives us forward into the future. It is present when we meet and when we share and build on ideas, with clients and employees alike. To illustrate this we have gone with a recognizable signature motion element: Speed lines. The idea of speed lines is to show the information from the P.O.V of the passenger, moving along for the ride. Below we have outlined some of the motion rules to help guide content creators. All of these elements should abide by the overall design guidelines.