Reactor required a motion concept to help aid in branding the new Byporten. The challenge was to keep it abstract enough to act as an atmospheric environmental effect.
Motion Profile | Logo Animation
In Oslo, Byporten is the central portal for transport, food and shopping. The "long exposure" effect of moving traffic captures Byporten and its distinctive energy. This expression was used across transitions from store content to the updated brand for Byporten. The final logo animation is a subtle nod to the movement of city life in and around the Byporten building.
Graphic Design: Hilde Steen Aamodt
Motion Design: Alistair Cheyne