Byporten

Client
Reactor
Date
8.31.22
Based In
Oslo

Reactor required a motion concept to help aid in branding the new Byporten. The challenge was to keep it abstract enough to act as an atmospheric environmental effect.

Delivery

Motion Profile | Logo Animation

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The Solution

In Oslo, Byporten is the central portal for transport, food and shopping. The "long exposure" effect of moving traffic captures Byporten and its distinctive energy. This expression was used across transitions from store content to the updated brand for Byporten. The final logo animation is a subtle nod to the movement of city life in and around the Byporten building.

Credits

Client: Byporten

Design: Reactor

Graphic Design: Hilde Steen Aamodt

Motion Design: Alistair Cheyne