Norsk Tipping is the National lottery of Norway. Historically they have contributed and grown with Norway, supporting sports and culture for over 70 years. The brief was to create a distinct movement that captured the energy and fresh design created by Dinamo. The designs needed to be alive and move with a younger, screen savvy generation.
Motion Profile | Guidelines |
"Winning" is the motion principle we landed on. Based on the energy and excited movement of a winner hopping with joy. From this principle we built out rules and guidelines that could help keep the expression consistent across all digital content - web, mobile, social and digital boards.
Client: Norsk Tipping
Design: Dinamo AS
Lead Motion: Alistair Cheyne
Motion Design: Alistair Cheyne, Oivind Lunde
Web Design: Oivind Lunde
Producer: Maria Lima