Norsk Tipping
Norsk Tipping is the National lottery of Norway. Historically they have contributed and grown with Norway, supporting sports and culture for over 70 years. The brief was to create a distinct movement that captured the energy and fresh design created by Dinamo. The designs needed to be alive and move with a younger, screen savvy generation.
The Solution
"Winning" is the motion principle we landed on. Based on the energy and excited movement of a winner hopping with joy. From this principle we built out rules and guidelines that could help keep the expression consistent across all digital content - web, mobile, social and digital boards.
Credits
Client: Norsk Tipping
Design: Dinamo AS
Lead Motion: Alistair Cheyne
Motion Design: Alistair Cheyne, Oivind Lunde
Web Design: Oivind Lunde
Producer: Maria Lima